| Zendesk Priority | Severity Level | Definition | Examples |
| 🔴Urgent | Critical / Time-bound Business Impact | Core functionality is down, or a key deadline (launch or reporting) is due today or within 24 hours . Support on brief launch needed immediately. No viable workaround. |
Immediate attention required — the issue is blocking your ability to launch, collect data, or deliver results. 🔹Technical: Platform or login unavailable, survey not collecting, dashboard data not loading, logic failing...
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| 🟠High | Serious / High Business Impact | A core function is significantly impaired; work can continue but with major disruption. Support on brief launch needed within 2–3 business days. |
Significant impact on your work or campaign — progress is slowed but not completely blocked. 🔹Technical: Reports missing data or incentives issues, but partial access still available.
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| 🟡 Normal | Moderate Impact | Noticeable disruption but manageable without immediate intervention Support on brief launch needed later than in 3 business days. | Y ou can continue with most tasks or use a workaround while we assist within normal response times. 🔹Support: Onboarding, access, or tagging help without deadline pressure.
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| 🟢Low | Minor | Non-core function or display issue; minimal operational impact. Support not directly related to an active brief launch. |
Minimal impact — informational or visual only. 🔹 Support: General guidance and platform info.
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